May I know how to use the knife tool to cut a new geometry inside one face as mentioned in the video at 4m10s? I've tried ...

posted to: The Knife Tool
May I know how to use the knife tool to cut a new geometry inside one face as mentioned in the video at 4m10s? I've tried to do that but instead of creating a new geometry, it remove away the selected cut area and left me an empty area inside of the face.