Making a Different Type of Cookie
Aug 23rd 2021
A training DVD producer. A WordPress site. A multi-discipline learning platform. In the 13 years since I started CG Cookie with Jonathan Williamson, it has morphed countless times before becoming one of the internetās biggest libraries of Blender training.
CG Cookie, a new directionā¦Ā
Weāve been creating things in Blender for a long time. Launched in 2008, CG Cookie became known for our: Blender 2.5 Kara training series, Pieroās Animation and creating a video game with Unity and Blender called Eat Sheep to name a few.Ā
In recent years you could say weāve succumbed to the cultural drum of more! Having released nearly 22 solid courses in the past two years, not including live streams or collaborations, we still receive cancellation emails of, āYou guys donāt make enough contentā.Ā
Candidly, Iām not happy continuing this way and neither is the team so weāre paving a new path forward.Ā
Our mission has been to create amazing things with Blender while being a force of good for the community. Each of these things take time and attention.Ā
In the coming weeks, months, and years we intend to give more time and attention on building stronger connections with our members while creating the most memorable Blender content the community has ever seen. Including a pricing shift with an annual focus.Ā
I want our creative team to have the space to create the highest quality of Blender training, and our community to embrace the strategy of delayed gratification. Subscribing to the ethos overnight success is a symptom of years of practice and preparation.Ā
We are shifting our focus to a few major releases each year, giving our creative team the space to give it their all and to make a real difference.
human
Weāre already moving on this, with the upcoming release of HUMAN | Realistic Portrait Creation in Blender which has been in development for the past two years, production has started on our Blender short film Eat Sheep, the planned migration of CG Cookie to our new platform Mavenseed, and weāve committed to a corporate sponsorship of the Blender Development fund with goals to achieve silver level within two years. Ā
Kudos to ManuĀ for picking up on the crumbs weāve been leaving.
Furthermore, weāve begun opening up invites to our official CG Cookie discord channel. For those who are Blender CG Cookie fanatics, this is a great way to interact in real-time on Blender topics. Donāt fret, the community forum on CGC isn't going anywhere. It's where our instructors primarily hang out and the best place to get questions answered and connect across time zones
In some ways, weāre heading back to where we started nearly 14 years ago. While the changes weāve made over the years have largely been on the surface, in the end itās less about hitting an aggressive schedule, itās about creating relationships, helping others achieve their personal success while leaving a small positive dent on this pale blue dot. š
Thank you for your past, present, and continued support of this silly named project, āCG Cookieā, enabling us to do what we do each and every day.Ā
šŖ Happy Blending!
Wes
I'm really excited for the direction CGCookie is and has been moving. Can't wait to dig into Human.
I agree with many other users out there that CG Cookie is very good the way it is and frankly, Iām not sure what to make of this talk about āshifting the focus to building relationships,ā and what does it have to do with delayed gratification: itās not like up until now, anyone could āorderā a tutorial or a course from CG Cookie, and then sue the company if it didnāt deliver on time (at least I hope not: wonāt be surprised otherwiseš).
But if the bottom line is concentration on quality, rather than quantity, Iāve always been for it. Personally, Iāll take quality over quantity any day, and would rather release less content of the highest quality than a never-ending stream of āaverageā erā¦ stuff. But I also have to say that a lot of people in the creative community disagree, especially those who make a living by their art (which I donāt, hence my elitismš). Especially with the advent of social media and the overall focus on maintaining the interest, keeping the audience hooked, one must just release, and release, and release: in software development, itās called continuous deployment, with the never-ending stream of updates (youāve noticed, havenāt you?) Take anything: the endless TV series, remakes, sequels. Quality, quite literally, never enters the picture there. Or even these āepicā thriller franchises: the book 18 of the so-and-which seriesāwhen the book 4 was already well beyond unreadable!
Iām afraid you guys are trying to fight the overwhelming trend in the entertainment industry development: not that I personally like this trend, butāwell, anyway, may the odds be ever in your favour in this.
I second the sentiment how tremendous a job you guys are doing. CG Cookie has been instrumental to my growth as a 3-D artist. I'm so happy that I was able to find the community.
I think you guys do a terrific job! This place helps me focus on the right elements to actually grasp what's going on! Happy to be a part of the community!